Challenges in Attribution

All marketers would be keen to understand one or more of the following questions — how do we know which channel or touch point a certain customer used before buying a certain product or service...

Can Analytics Help Spot Value Stocks?

What are value stocks? A value stock is a stock that trades at a lower price relative to its fundamentals, such as dividends, earnings, or sales, making it appealing to value investors. What are...

Customer Insights from Retail Transactions

What insights could be unearthed from retail transaction data? This would be of interest to any retailer, or marketer amongst others. Some of the questions that a retailer would be interested in would...

Can AI based Credit Decisions be Explained?

The use of AI in business has been moot for a while now. One of the biggest points of debate has been the explainability of decisions by AI. AI may or may not explain all the decisions arrived at but...

MBA Business Analytics: Blending Creativity with Data

Business analytics skills are required to analyze and interpret data so that informed decisions can be made both at the personal and professional levels. This primarily involves the use of statistical...

Which is the most suitable MBA College for you in Gurugram

Making a career choice can be difficult. Even more difficult can be choosing the college, within a career, especially if you wish to pursue an MBA program. In today’s world of instant gratification...